Trades
David Mogridge — Carpentry & Building
Diamond Internet built a website with AI assistant for David Mogridge, a carpenter and kitchen fitter with 30 years of experience across Oxfordshire. The site includes a built-in AI chat widget that captures enquiries day and night, so David never misses a lead while he's on a job. A monthly report shows exactly how many new customers the website brought in.
Carpenter Website with AI Assistant — What We Delivered
The site needed to serve two very different searches: homeowners Googling 'carpenter Oxfordshire' in a hurry, and clients commissioning a bespoke kitchen who want to see the craftsmanship before they pick up the phone. The design balances both — a click-to-call header for urgent enquiries, and a project gallery that shows the quality of hand-cut joinery and fitted kitchens without any stock imagery. Fraunces as the display typeface gives the site the editorial weight the work deserves.
David Mogridge's Diamond Internet subscription includes a built-in AI chat assistant that captures enquiries while David is on a job — critical for a sole trader who can't always answer the phone during the working day. The private /stats dashboard shows every call tap, form submission and page view in real time, and the monthly Autopilot SEO report confirms which search terms and sources are sending new clients.
